Do you know when to persevere and when to quit? Jacina Ardern resigned as the prime minister of New Zealand. Simone Biles didn't compete in the Tokyo Olympics. Prince Harry and Princess Mako both left their royal families. The Great Resignation rages on and even the New York Times is telling us not to 'be a martyr to grit.' In Quitting , Pulitzer prize-winning writer Julia Keller dives deep into 'the neuroscience of nope,' as well as the social phenomena that drive our reluctance to throw in the towel, to dismantle the myth of perseverance once and for all. Combining reportage from the front lines of neuroscience, pop culture and concrete practical advice for not just why but when and how to quit, Keller gives readers permission to pull the plug, live with intention and shape their own lives without fear and pressure - at work, at home, in our relationships, and beyond. She has spoken to more than 150 experts for this book, from scientists to sociologists to business-psych guru Adam Grant.