Foreword by Joe Vitale Book I: Who Are These People Who Have All the Money? Chapter 1: Why You MUST Move--Now Chapter 2: Who ARE These People, Anyway? Chapter 3: The Ultra-Rich: Different From You and Me Chapter 4: The Question Freud Couldn't Answer Chapter 5: Boys Will Be Boys, No Matter Their Age Chapter 6: Marketing to Affluent Gay and Lesbian Consumers is Out of the Closet Chapter 7: Affluent Boomers' Spending Boom Chapter 8: Those Who've Gone From Poor to Rich Chapter 9: The ¾-Full Glass Chapter 10: Peer Deep into Their Souls Chapter 11: The Affluent E-Factos Chapter 12: StorySelling(tm) to the Affluent Chapter 13: StorySelling(tm) Your Authority: Adding the X Factor to Your Marketing mix Chapter 14: Mastering the Business Trifecta: The Magic Formula for Marketing to the Affluent Chapter 15: How Authors Attract the Affluent: The Write Process for Marketing Success Chapter 16: StorySelling(tm) Hollywood-Style: Making a Movie that Will Gross Millions . for Your Business Chapter 17: The Extraordinary Power of Exclusivity: Courting the Affluent "Tribe" Chapter 18: Mission-Driven StorySelling(tm): Do Better by Doing Good Book II: What Are They Spending Their Money On? Chapter 19: What Are You a Merchant of? Chapter 20: Value in the Eye of the Beholder Chapter 21: Stop Selling Products and Services Chapter 22: How the Mass-Affluent Trade Up Chapter 23: Spending on Indulgences Chapter 24: Spending on People Chapter 25: Money Spent on Bling Chapter 26: Money Spent at Home Chapter 27: Entertainment Spending and the Experience Economy Chapter 28: Money Spent on Liberty Chapter 29: Connecting with the Affluent Customer You Want Book III: How Can I Get Them to Give Me Their Money? Chapter 30: Affluent Consumer Entrapment Chapter 31: How to Use the Power of the Internet to Market to the Affluent Chapter 32: Developing an Affluent-Attracting Platform Chapter 33: You Need to Choose Your Words Carefully Chapter 34: You Need to Choose Your Prices Carefully Chapter 35: Every Marketer to the Affluent Should Be in the Information Business Book IV: Field Trips, Demonstrations, and a Case History Chapter 36: How an Optician Repositioned His Business to Attract the Affluent About the Author Index.