THE PRINCIPAL AUTHOR, CREATOR OF MAGNETIC MARKETING®, DAN KENNEDY is a celebrated direct marketing and direct-response advertising strategic advisor to countless companies grown from the ground up to tens of millions and even over a billion dollars. But his passion is for the Main Street small business owner; the butcher, baker and candlestick maker; the solo practitioner; those he deems the unsung heroes of the economy. He is a multimillionaire serial entrepreneur himself, an author of more than twenty popular business books, and a sought after speaker whose career has included nine years on the #1 seminar tour in America, with audiences from fifteen thousand and up, repeatedly sharing those stages and others with celebrity entrepreneurs like Debbi Fields (Mrs. Fields Cookies), Ben & Jerry, Donald Trump and Gene Simmons (KISS), former US Presidents including Ronald Reagan, and top business speakers Zig Ziglar, Brian Tracy and Tom Hopkins.