Gen Combo Looseleaf Marketing the Core; Connect Access Card
Gen Combo Looseleaf Marketing the Core; Connect Access Card
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Author(s): Kerin, Roger
Kerin, Roger A.
ISBN No.: 9781260149074
Year: 201702
Format: Mixed Media
Price: $ 228.84
Status: Out Of Print

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a bachelor's degree in mechanical engineering, an M.B.A., and a Ph.D. from the University of Minnesota.


Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.



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