List of Ilustrations - Table of Contents - Introduction - PART ONE: APPRENTICESHIP - Chapter One: Quickenings (1890-1914) - Chapter Two: Personal Equations (1914-1921) - PART TWO: THE POSTER ARTIST - Chapter Three: 'Genuine Art' - Chapter Four: Chameleon (1915-1921) - Chapter Five: Alchemist (1921-1930) - Chapter Six: New Bearings (1927-1939) - PART THREE: OTHER VENTURES - Chapter Seven: Judging a Book by Its Cover (1917-1939) - Chapter Eight: No Man's Land: Book Illustrations (1925-1938) - Chapter Nine: Fresh Directions (1919-1937) - Chapter Ten: The Artist at Forty-Five (1935) - PART FOUR: EXILE - Chapter Eleven: Reversal of Fortune (1940) - Chapter Twelve: Posters in America (1940-1954) - Chapter Thirteen: The Cover Sells the Book (1940-1954) - Chapter Fourteen: New Challenges: Book Illustrations (1940-1954) - Epilogue: The Walls of London Bloomed - Acknowledgements - Endnotes - Select Bibliography - Index.