Acknowledgments Introduction: Celebrities, Commodities, and Criminals: African American Athletes and the Racial Politics of Culture Chapter 1: America's New Son: Tiger Woods and America's Multiculturalism Chapter 2: Sister Act VI: Venus and Serena Williams at Indian Wells: "Sincere Fictions" and White Racism Chapter 3: Ghettocentrism and the Essentialized Black Male Athlete Chapter 4: Why Can't Kobe Pass (the Ball)? Race and the NBA in an Age of Neoliberalism Chapter 5: One Nation Under a Hoop: Race, Meritocracy, and Messiahs in the NBA Chapter 6: Much Adu About Nothing? Freddy Adu and Neoliberal Racism in New Millennium America Chapter 7: Me and Bonnie Blair: Shani Davis, Racial Myths, and the Reiteration of the Facts of Blackness Chapter 8: The Dennis Rodman of Hockey: Ray Emery and the Policing of Blackness in the Great White North Chapter 9: Contesting the Closet: Sheryl Swoopes, Racialized Sexuality, and Media Culture Chapter 10: "Life with no hoop": Black Pride, State Power Postscript: American's Son? Tiger Woods as Commodification and Criminalization Index Contributors.