#x1C;Samantha Kingexplains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true.#x1D; -Herizons #x1C;Fascinating. King#x19;s deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up call. Going against the grain, she takes a clear-eyed look at a trend that often seems to outshine the disease that put it on the map.#x1D; -Women#x19;s Review of Books #x1C;King#x19;s criticisms of breast-cancer philanthropy provide a new means of looking at one of our culture#x19;s most celebrated causes. For anyone who has ever squirreled away yogurt lids for the cause, Pink Ribbons, Inc.is food for thought.#x1D; -Bitch #x1C;A fascinating read for anyone whose life has been touched by breast cancer.

#x1D; -Curve #x1C;Breast cancer advocacy is being transformed from meaningful civic participation into purchasing products. To understand the personal, social, and political costs, read this book.#x1D; -Barbara Brenner, Executive Director of Breast Cancer Action In Pink Ribbons, Inc.,Samantha King traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. Here, for the first time, King questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women. Highly revelatory-at times shocking-Pink Ribbons, Inc.challenges the commercialization of the breast cancer movement. Samantha King is associate professor of physical and health education and women#x19;s studies at Queen#x19;s University, in Kingston, Ontario.