Prologue THE COMPETITIVE LANDSCAPE Chapter One: My Long G'Island Accent .p.6 Chapter Two: Boy Friday Becomes Ad Boy.p.23 THE STRATEGY Chapter Three: Big Dreams, Big Personalities and Andy Warhol.p.33 THE PITCH Chapter Four: Our First Real Office, Solid Gold.p.
48 Chapter Five: My Most Un-Favorite Year.p.63 Chapter Six: I Almost Did It My Way.p.76 Chapter Seven: Expect the Unexpected.p.88 Chapter Eight: Adland.p.
103 THE CAMPAIGN Chapter Nine: Go West, Young Man.p.110 Chapter Ten: If You Can Make It Here, Buy Prozac!.p.133 Chapter Eleven: The Best Stuff Doesn't Get Any Better.p.147 Chapter Twelve: The Most Fun You Can Have with Your Clothes On.p.
162 Chapter Thirteen: Ice, Ice, Baby.p.185 Chapter Fourteen: In the Name of Love.p. 196 BRAND EXTENSION Chapter Fifteen: Innovation Tastes Great.p.205 Chapter Sixteen: When You Have a Great Idea- Bottle It!.p.
219 Chapter Seventeen: If It's Going to Happen, It's Going to Happen in New York.p. 225 Chapter Eighteen: Pass the Torch.p. 230 Epilogue.