Prologue THE COMPETITIVE LANDSCAPE Chapter One: My Long G'Island Accent .hellip;.hellip;.hellip;.p.6 Chapter Two: Boy Friday Becomes Ad Boy.hellip;.hellip;.

p.23 THE STRATEGY Chapter Three: Big Dreams, Big Personalities and Andy Warhol.hellip;.p.33 THE PITCH Chapter Four: Our First Real Office, Solid Gold.hellip;.hellip;.p.

48 Chapter Five: My Most Un-Favorite Year.hellip;.hellip;.hellip;.63 Chapter Six: I Almost Did It My Way.hellip;.hellip;.hellip;.

p.76 Chapter Seven: Expect the Unexpected.hellip;.hellip;.hellip;.hellip;.p.88 Chapter Eight: Adland.

hellip;.hellip;.hellip;.hellip;.hellip;.hellip;.hellip;.p.

103 THE CAMPAIGN Chapter Nine: Go West, Young Man.hellip;.hellip;.hellip;.hellip;.p.110 Chapter Ten: If You Can Make It Here, Buy Prozac!.p.

133 Chapter Eleven: The Best Stuff Doesn't Get Any Better.hellip;p.147 Chapter Twelve: The Most Fun You Can Have with Your Clothes On.hellip;.hellip;.hellip;.hellip;.hellip;.

hellip;.hellip;.hellip;.hellip;.p. 162 Chapter Thirteen: Ice, Ice, Baby.hellip;.hellip;.

hellip;.hellip;.hellip;.p.185 Chapter Fourteen: In the Name of Love.hellip;.hellip;.hellip;.

hellip;.p. 196 BRAND EXTENSION Chapter Fifteen: Innovation Tastes Great.hellip;.hellip;.hellip;.205 Chapter Sixteen: When You Have a Great Idea- Bottle It!.p.

219 Chapter Seventeen: If It's Going to Happen, It's Going to Happen in New York.hellip;.hellip;.hellip;.hellip;.hellip;.hellip;.hellip;.

hellip;.hellip;.hellip;.hellip;. 225 Chapter Eighteen: Pass the Torch.hellip;.hellip;.hellip;.

hellip;.hellip;.p. 230 Epilogue.