Preface Acknowledgements Part One_ HOW TO USE PERSONAL PROMOTION TO ADVANCE YOUR CAREER Play Your Business Cards Right Master the Art of Mingling Send Your Boss a Newsletter A Little Help from Your Friends Wear A "Personal Trademark" You Have to Plan to Win! Make Libraries and Bookstores Your Best Friends Writing a Great Letter of Application Promote Yourself with a Living Resume Invest Your Spare Time Wisely The Power of a Genuine Smile Shaking Your Way to the Top Turn Co-Workers into Cheerleaders Staying Out of the Resume Trashcan Life''s a Pitch!! Getting Your Calls Returned Be with People Who Love to Win Leave Your Mark with a Bookmark The Reason Angles Can Fly Working a Room Meetings that Matter How to Impress Someone You Don''t Know Know Thy Enemy Look, Think, and Act Like a Winner "Thy Word is Thy Bond" Two Minutes to Shine Never Forget the Law of 250 Dress to Impress The Art of Voice Management Share Your Victories The Golden Rules for Working Add a "Personal Signature" to Your Work Treat Your References with Respect How to Get People to Like You Lessons from "The Art of War" Talk to People Extraordinary, "Non-ordinary" Business Cards Goin'' the Extra Mile for that New Job How to Prepare an Irresistible Sales Brochure Part Two_ HOW TO IMPROVE YOUR PERFORMANCE ON THE JOB Turn Voice Mail into Action Mail How to Make Successful Sales Calls Without Data, You''re Just Another Opinion Thank-you Notes Are Like Diamonds Overcoming Speech Fright "People First" Planning Turn Your E-Mail Address into a Marketing Tool "Hi, Bill, Nice to Meet You!" Everybody Needs Good News Being "Letter Perfect" Stick to Your Customers_ Like Glue Make Friends With Your Customers The Warm and Friendly Follow-up Making Change Work For You E-Mail Etiquette The More You Plant, the Greater Your Harvest Putting Your Walls to Work Even Great Ideas Need to Be Sold If You Don''t Ask. Everybody''s in Sales Turn E-Mail into "Effective Mail" If It''s Easy to Read, It''s Easy to Remember Overcoming the New Job Jitters The "Red Carpet Telephone Treatment" Boosting Sales Without Boosting Expenses Use the Magic of Press Releases Pink Slip Etiquette Sales Proposals Made Easy Leading Through Change The Art of Imagining Exceptional Employees = Exceptional Companies Appreciating Good Work Part Three_ HOW TO USE CAREER SELF-DEFENSE MOVES TO STAY EMPLOYED "Career Mistake #1" What to Do After "Bad News from the Boss" Protect Yourself from Idea Thieves Don''t Forget Your Office Party Etiquette "Thanks, Boss" Do Your Homework Before You Start Class Staying Happily Employed Year After Year Problems are Windows of Opportunity Set Up Your Career "Safety Deposit Box" Dodging Those Downsizing Bullets Keep a Personal Scrapbook It''s the Little Things that Count "Dig a Well Before You''re Thirsty" Act Like a "Free Agent" Winning Your Boss''s "Appraisal Game" Are You Ready to be Downsized? Be a Winner, Not a Whiner Bulletproofing Your Job Get Rid of the "It''s Not My Job" Syndrome The Best Defence Is A Good Offense What to Do if You Get the Ax Get the Law on Getting Downsized Treat Your Boss Like Your Best Customer Checking the "Vital Signs" of Your Company Leaving a Postiive Final Impression Beating the Restructuring Blues "Headhunter" Dos and Don''ts Installing Some Career Shock Absorbers Revitalizing Your Career Turn What You Know Best Into Cash Beating the "Bad Boss Blues" Attitude! Attitude! Attitude! Picking a New Career After Asking the Right Questions The Right Way to Resign from a Job Begin It and the Work Will Be Completed Practice Kaizen "We''re All in This, Alone" Part Four_ HOW TO DEVELOP A POSITIVE ATTITUDE AND BUILD A SUCCESSFUL CAREER Do You Have a Mission Statement? The Hidden Secret of Career Success Goose Power_ Nothing to Honk About! Know How to Fail Successfully Growth Opens the Door to the Circle of Life The Secret to the Right Path Accentuate the Positive Treat Your Mind Like a Garden Are You Laying Bricks_ Or Building Cathedrals? Believe in the Believers Love the Stuff.