The Intangible Advantage : The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth
The Intangible Advantage : The Breakthrough Approach to Using Intellectual Assets to Drive Business Growth
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ISBN No.: 9780230606531
Pages: 272
Year: 200901
Format: Trade Cloth (Hard Cover)
Price: $ 31.61
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Advance praise for The Intangible Advantage:   "Innovation strategy is where the rubber of corporate hopes meets the road of real-world business competition. This book will show business unit leaders how to leverage the company's most crucial assets--its IP assets--to develop innovation strategies that work."--Joseph O'Shea, Chief Innovation Officer, General Electric Corporation   "Finally, here's a book that will show managers how to use their intellectual assets to help their companies win big on the competitive battlefield. It's about time!"--Marshall Phelps, Corporate Vice President, Microsoft Corporation   " Rembrandts in the Attic had a major impact on corporate thinking regarding intellectual property. But major questions were left unanswered; particularly, how exactly do business managers leverage their IP to bolster the company's overall business and innovation strategy? Because this is a question that every company must grapple with in today's knowledge economy, I'm quite sure that Kline's new book will find a very eager audience in corporate America."--Dan McGavock, Vice President, CRA International   "David Kline has an amazing gift for lending a human dimension to otherwise dry talk of business strategy. He makes you feel the personal drama that underlies success or failure in business. This will be a terrific book, of that I have no doubt.


"--Daniel Burstein, Managing Director of Millennium Technology Ventures and Senior Advisor to the Blackstone Group   Praise for Rembrandts in the Attic:   " Rembrandts in the Attic is the first clear guide to the strategy challenges posed by the growing role of intellectual property in global economic competition. Companies and countries that understand how to meet those challenges will succeed. Those that don't will lose."--Peter G. Peterson, Chairman, The Blackstone Group, and Former United States Secretary of Commerce   " Rembrandts serves as a simple but useful primer for the CEO who knows that it's time to make patenting a significant part of the company's strategy, but isn't quite sure how or where to begin . mercifully turns the generally dull topic of patenting into a fairly exciting read."--Electronic Business    .


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