In spite of the growing literature on discourse analysis, some of which focuses on representations of self and other, the analysis of the relationship of discourse to violent/non-violent outcomes of conflicts is an under-researched area. This book combines theories on ethnic conflict, theories on identity construction and discourse analysis with a comprehensive and inclusive survey of the countries of the former Yugoslavia, embracing film, television and newspapers. As such, it presents an understanding of the interrelationship between 'words' and 'deeds', grounded in a close reading and extensive analysis of specific media texts of the period, an understanding which permits broad comparisons with other similar conflicts.Combining ground-breaking applications of theory with detailed empirical case studies, Media Discourse and the Yugoslav Conflicts will be of interest not only to those concerned with ethnopolitical conflict, but to scholars across a range of social sciences including sociology, discourse analysis and media, conflict and peace studies.