PART 1: International marketing environment. Chapter 1 Introduction to international marketing. Chapter 2 Economic and financial environment. Chapter 3 Political and legal environment. Chapter 4 Cultural environment. Chapter 5 Understanding international consumers. PART 2: Analysing international marketingopportunities. Chapter 6 International marketing research.

Chapter 7 Segmentation and positioning. Chapter 8 Market selection and entry strategies. PART 3: Developing international marketing strategy. Chapter 9 Developing new goods and services for internationalmarkets. Chapter 10 Marketing products and services. Chapter 11 International marketing communication. Chapter 12 Logistics: sourcing and distribution. Chapter 13 Export and import management.

Chapter 14 International pricing. PART 4: Trends in global marketing. Chapter 15 Global marketing strategy. Chapter 16: The evolving global marketplace. Part 5: CASE STUDIES. 1 ALDI - Survival of the German Giant? 2 High Tech Stakes at Benitec Ltd. 3 Marketing New Zealand Blackcurrants in Japan. 4 The world's best advertising campaign for the best job in theworld? 5 Strasburg Brewing - Exporting Microbrews to Asia.

6 A Taste of Honey. 7 The line between green marketing and green washing. 8 Cross Cultural Research - Adventures with Tyres. 9 UPS: Managing the customer service experience across Asia. 10 The Sustainable Cow - OBE's Organic Beef Export Success. Glossary. Index.