"This timely book explores how generative artificial intelligence (GAI) is developing and diffusing, highlighting the diverse impacts this technology is likely to have on economies and societies. It also examines the effects on and the responses of industries where GAI has been the most pervasive. Nir Kshetris multidisciplinary investigation documents the key concepts and current state of GAI and analyzes its impact on individuals, markets, and nations. He identifies the drivers and obstacles for the wider adoption of GAI, such as governance, cybersecurity and privacy issues, deriving insights from successful GAI implementations, such as ChatGPT and other large language models. Kshetri goes on to offer recommendations for the best practices to yield benefits for both individuals and organizations, outlining the broad impact of GAI across diverse sectors and discussing its implications for policy and business strategies. The book underscores the transformative potential of GAI while addressing ethical, environmental, and labor-related challenges in its implementation. The Rise of Generative Artificial Intelligence is an indispensable tool for students and researchers across business, economics, finance, management, innovation and technology. It will also be an important reference for advisors and policymakers in the sectors affected by GAI, such as the academic, e-commerce and finance industries"--.