The Strategy of Campaigningexplores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite--or perhaps because of--their apparent "policy extremism": that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances. Kiron K. Skinner is Associate Professor of History and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board. Serhiy Kudelia is an adjunct lecturer and Ph.D.

candidate at the Paul Nitze School of Advanced International Studies, Johns Hopkins University. Bruce Bueno de Mesquita is Julius Silver Professor in the Wilf Family Department of Politics at New York University and a Senior Fellow at the Hoover Institution at Stanford University. Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State.