* Promotion in the HarperCollins Children's Books booth at School & Library conferences and previews, including extensive F&G distribution * Distribute trade promotional piece and conference and previews * Extensive School & Library social media outreach on the HarperStacks social media platforms (six-second author and/or illustrator into video?) * Explore author appearance or orginal art at the HarperCollins Children's Books Librarian Preview * Targeted awards outreach.