Understanding Singaporeans : Values, Lifestyles, Aspirations and Consumption Behaviors
Understanding Singaporeans : Values, Lifestyles, Aspirations and Consumption Behaviors
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Author(s): Jiuan, Tan Soo
Keng, Kau Ah
Kuan, Tambyah Siok
Kwon, Jung
ISBN No.: 9789812387301
Pages: 276
Year: 200405
Format: Trade Cloth (Hard Cover)
Price: $ 149.35
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc.


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