Marketing push specifically around Halloween to better position the title and boost sales during the holiday. Market to school and library audiences, specifically guidance counselors and other social-emotional programs that teach and promote positive conflict-resolution skills. Trade shows: ALA Midwinter, Texas Library Association, ALA Annual, National Council of Teachers of English, National Council for the Social Studies* Inclusion in Fall 19 Reviewer's Checklist 150+ reviewers and influencers* Post to Netgalley and/or Edelweiss* Guided Reading LevelsWould love to have a Grobblechops face mask that people can print out, color, and wear on Halloween or for story time These could be included in various mailings and given away at conferences to promote the title Potential influencer mailing to 10-20 key tastemakers in the school and library market a month and a half prior to Halloween * Pitch interviews in publishing and library trades (e.g. Publishers Weekly, School Library Journal)* Personal presentations to review media and New York Times Book Review* Mail to long lead and short lead media contacts* Pitch reviews and interviews to appropriate blogs and websites *Specifically, to Lena Landwerth at The Reading Castle if she has begun reviewing again, or to Betsy Bird for a fun Halloween cover reveal. * Submit for PW, Booklist, Kirkus seasonal announcement issues* This would be great for a story time event kit Social media campaign Promotion on Twitter, Facebook, Instagram, Pinterest, and more Promotion especially on our special Halloween feature with Facebook live story time and various Instagram coverage throughout October Feature on Books Gone Abroad throughout the year Add NetGalley widget to any eblasts that go out for Fall conferences that Tiny Owl will be represented at Book trailer (optional) This would be a good idea for Halloween promotion especially *Promote activities on teachingbooks.net Create teacher tips (reach out to Jessica Mann) This would be a great title to create a discussion guide for that gets children talking about their fears and how people around them can help them work through those fears Madlibs writing prompt (we can create) that the kids can fill out after story time. Teacher can use words from the books for children to add to the blanks to make up their own funny stories to share with the class.

"If the Grobblechops is going to ______ me, my dad will come to the rescue with a ______." *Award submissionsALA Notables USBBY Outstanding International Books List Finalized list to come mid-March.