Influencer mailing Teacher''s Guide/activity kit (This will be shared with teachingbooks.net) Author Q&A Post to NetGalley Publicity Pitch reviews in publishing and library trades(e.g. Publishers Weekly, SLJ) Mail to long and short lead media contacts. Pitch reviews and interviewsto appropriate blogs and websites Submit for PW/Kirkus/Booklist seasonal announcements issues Digital Social media campaign Instagram, Pinterest (calendar, board of holidays), Twitter, TikTok Include in dedicated diverse and inclusive eblast. Include in blog posts Submit to appropriate awards.