The ultimate guide to mental toughness by James 'Iron Cowboy' Lawrence - the greatest endurance athlete in human history. Lawrence's accomplishments are nearly impossible to comprehend. In 2015, he set a Guinness World Record by completing fifty full-distance triathlons in fifty states in fifty consecutive days - a 2.4-mile swim, 112 miles on a bike, then a 26.2-mile run, all in under seventeen hours. Afterwards, Lawrence subjected his body to exhaustive physical testing, to every genetic analysis known to science. The stunning discovery is that, physically, James Lawrence is unspecial in every way. The secret to his bulletproof body is his bulletproof mentality.

Even those accomplishments weren't enough for James. In 2021, he set out to complete 100 triathlons in 100 days. This challenge was so difficult at times that he wondered if he would survive it. By persevering, he wanted to inspire people to do the same for whatever difficulties they may be going through. When he finished the 100 triathlons, he ran an extra one for good measure. How does a person develop the mental fortitude necessary to overcome incredible exhaustion, immense suffering and unfathomable pain in order to achieve impossible goals? With Iron Hope , that's exactly what James 'Iron Cowboy' Lawrence reveals. He explains how readers can forge an iron will by making and keeping small promises to themselves again and again, amassing experience and building momentum until giving up becomes what's impossible. Combine a big dream with small improvements, repeated with great consistency, to make your dreams a reality.