An invaluable management guide for every business leader determined to be a responsible corporate citizen. Putting corporate citizenship at the heart of strategy. Global corporate profiles: Levi Strauss, NEC, Shell and many others. Hands-on, practical coverage of social accountability auditing. Business leaders who once disregarded any notion of social responsibility are rapidly developing an enlightened appreciation of the value of corporate reputation as a competitive advantage. Corporate Citizenship demonstrates how companies can earn sterling reputations as corporate citizens: in their treatment of employees, communities, the natural environment and other key stakeholders--while at the same time strengthening long-term stockholder value and profitability. Coverage includes: the business benefits of good corporate citizenship--and the dire risks of poor corporate citizenship to the enterprise; issues of corporate governance, human rights, the environment, fair trade, ethical investment, inclusivity, and more. The book includes extensive coverage of the new global ISO 8000 standards for social accountability: how they were developed, and how they can be used successfully in any company.

For all business executives, strategists, planners, quality professionals, environmental professionals, and others concerned with issues of corporate responsibility.