Extend learning beyond the classroom Pearson eText is an easy-to-use digital textbook that students can purchase on their own or you can assign for your course. Creating a course allows you to personalize your Pearson eText so students see the connection between their reading and what they learn in class, motivating them to keep reading, and keep learning. Learn more about Pearson eText. About the book Student-focused learning aids An integrated five-step approach makes it easier for students to follow the progression of applying statistics: Define, Collect, Organize, Visualize, Analyze. First Things First sets the context for explaining what statistics is (not what students may think), while ensuring that they understand why learning business statistics is important today. This chapter is especially helpful for instructors using course management tools, including hybrid or online courses; this chapter is designed for distribution before the first class begins. REVISED - Tabular summaries guide readers to reaching conclusions and making decisions based on statistical information. Found in Chapters 10 through 13, this change not only adds clarity to the purpose of the statistical method being discussed but better illustrates the role of statistics in business decision-making processes.
Student Tips in the margin reinforce hard-to-master concepts and provide quick study tips for mastering important details. LearnMore references reinforce important points and direct students to additional learning resources. Additional self-study opportunities are provided in an Appendix that offers answers to the "Self-Test" problems and most of the even-numbered problems in the book. Focus on data interpretation and application Analyzing data with a focus on software results: Using software is essential to learning statistics. Software should model business best practices and be integrated into the statistical learning process. Reusable templates and model solutions are emphasized over building unaudited solutions from scratch that may contain errors. Using preconstructed and previously validated solutions not only models best practice but reflects regulatory requirements that businesses face today. This text emphasizes data analysis through interpretation of the results from Microsoft® Excel®: Excel content includes end-of-chapter Excel Guides; in-depth Excel step-by-step instructions; Excel Guide workbooks; PHStat, a statistics add-in system for Excel; and multiple appendices devoted to Excel.
Software instruction sets are complete and contain known starting points. Vague instructions that present statements such as "Use command X" that presume students can figure out how to "get to" command X are distracting to learning. Instruction sets are provided that have a known starting point, typically in the form of "open to a specific worksheet in a specific workbook." NEW - Tableau Guides in each chapter explain how to use the data visualization software Tableau Public as a complement to Microsoft Excel for visualizing data. The text offers Tableau Public results for selected methods in which Tableau can enhance or complement Excel results. REVISED - Using Statistics business scenarios begin each chapter. Scenarios are then used throughout the chapter to provide an applied context for the concepts, to bring students from knowing to applying. In the 9th Edition, seven chapters offer new or revised case scenarios.
Help students see the relevance of statistics to their own careers by using examples from the functional areas that may become their areas of specialization. Every statistical method is discussed using an example from a functional area, such as accounting, finance, management, or marketing, and explaining the application of methods to specific business activities. NEW - Business Analytics chapter (Chapter 17) provides a complete introduction to the field of business analytics. The chapter defines terms and categories that introductory business statistics students may encounter in other courses or outside the classroom. NEW - Includes a new Consider This feature, "What''s My Major If I Want to Be a Data Miner?" Getting Ready to Analyze Data in the Future: The final chapter helps students understand how to make decisions about which statistical methods to use in real world problems. This capstone chapter brings the issues in First Things First scenarios full circle, and gives students the ability to apply business statistics to the real world. Consider This essays in every chapter reinforce important concepts, examine side issues, or answer typical student questions that arise while studying business statistics, such as "What is so ''normal'' about the normal distribution?" End-of-chapter cases include a business case that continues through most chapters. Several cases that reoccur throughout the book.
Case Studies offer realistic business scenarios to apply fundamental statistical and analytical concepts. Digital Cases ask students to examine interactive PDF documents and sift through claims and information in order to discover the data most relevant to a business case scenario. Students determine whether the conclusions and claims are supported by the data, and in doing so, they learn how to identify common misuses of statistical information. The Instructor''s Solutions Manual provides instructional tips for using cases as well as solutions to the Digital Cases. Software integration and flexibility: Software instructions feature chapter examples and were personally written by the authors. With modularized Workbook, PHStat, and Analysis Toolbook instructions where applicable, both instructors and students can switch among these instruction sets as they use this book with no loss of statistical learning. Benefits of creating a Pearson eText course Share highlights and notes with students. Add your personal teaching style to important topics, call out need-to-know information, or clarify difficult concepts directly in the eText.
Access reading analytics. Use the dashboard to gain insight into how students are working in their eText to plan more effective instruction in and out of class. Schedule readings. Add due dates so that students know exactly what to read to come to class prepared. UPDATED - Read online or offline. Download the mobile app to read wherever life takes you, even offline. The app is available on the App Store® and Google Play(tm) Store. Integrate with your LMS.
Get up and running quickly on the first day of class. LMS integration provides institutions, instructors, and students with single sign-on access to Pearson eText via Blackboard Learn(tm), Canvas(tm), Brightspace® by D2L®, and Moodle. Note: If you integrate Pearson eText with your LMS, students must redeem or purchase access through the LMS. NEW - Listen and learn. Play the full eText audiobook on the go or at home. (Available with select titles.) Engage learners with compelling media. Videos and animations bring key concepts to life, helping students place what they are reading into context.
(Available with select titles.) UPDATED - Let students check their understanding. Flashcards help students review key terms and concepts. Students can use pre-built flashcards or create their own to study how they like. (Available with select titles.).