About the Editors Contributors Foreword Section I. Introduction and Historical Development Chapter 1. Introduction: China''s Tourism Boom China''s Tourism Environment International Tourism Environment The Chapters Chapter 2. China''s Tourism Development Since 1978: Policies, Experiences, and Lessons Learned Tourist Movement Tourism Infrastructure The Context of China''s Tourism Policies Experiences and Lessons Conclusion Chapter 3. China in the Eyes of Western Travelers, 1860-1900 Background Routes and Modes of Travel Travelers and Travel Narratives Implications Chapter 4. Chinese Vernacular Heritage As a Tourist Attraction: The Case of Beijing Introduction Vernacular Architecture As a Sign of Identity Quadrangles and the Cultural Identity of Beijing Urban Modernization versus Vernacular Quadrangles Turning the Quadrangle into a Tourist Attraction Conclusion Section II. Research and Impacts Chapter 5. Tourism Research in China Tourism Research Institutions Outline of Tourism Research Development Dissemination of Research Findings Trends and Problems Recommendations Conclusion Chapter 6.
Economic Impact of Tourism in China Tourism''s Export Contributions to the Chinese Economy The Economic Contributions of Chinese Domestic Tourism Tourism, Jobs, and GDP Tourism and Chinese Regional Development Tourism and Poverty Alleviation Look to the Future: Challenges and Policy Options Chapter 7. Ecotourism in China''s Nature Reserves Nature Reserves and Ecotourism: Context and Policy Issues The Role of Ecotourism in Reserve Finance The Role of Ecotourism and Local Development Infrastructure and Environmental Management Staffing Issues The Visitor Experience and Interpretation The Example of Jiuzhaigou Biosphere Reserve, Sichuan Province Section III. Industry and Development Chapter 8. Critical Issues in China''s Hotel Industry China''s Hotel Industry Consolidation and Brand Development Development Strategy by Global Hotel Companies Analysis of Hotel Financial Performance Conclusion Chapter 9. Travel Agencies in China at the Turn of the Millennium Overview of the Development of China''s Travel Agencies China''s Travel Agencies Today Major Problems Faced by China''s Travel Agencies Today Conclusion and Recommendations Chapter 10. China''s Tourist Transportation: Air, Land, and Water Air Transportation International Tourist Land and Water Transportation Domestic Tourist Surface Transportation Transportation Issues in China''s Future Chapter 11. An Assessment of Theme Park Development in China Theme Park Development Elements of Success Reasons for Failure Prospects Facing the Theme Park Industry in the Twenty-First Century Section IV: Tourism Markets Chapter 12. Tourism Marketing in the People''s Republic of China Current Market Situation Tourism Marketing at the National Level Tourism Marketing and Promotion Issues Affecting the Development of China''s Tourist Markets Summary Chapter 13.
Short- and Long-Haul International Tourists to China Foreign Visitors in China Growth of Long-Haul Foreign Visitors Characteristics of Long-Haul Visitors Spatial Concentration and Changes Conclusion Chapter 14. Leisure in China Characteristics of Leisure in China Leisure Products in China Conclusion: Toward the Emergence of a Leisure Industry Chapter 15. Mainland Chinese Outbound Travel to Hong Kong and Its Implications China''s Outbound Travel Destination Hong Kong Mainland Tourists Policy Implications for Hong Kong Conclusion Section V: Conclusion Chapter 16. World Trade and China''s Tourism: Opporp;lt;li>Urban Modernization versus Vernacular Quadrangles Turning the Quadrangle into a Tourist Attraction Conclusion Section II. Research and Impacts Chapter 5. Tourism Research in China Tourism Research Institutions Outline of Tourism Research Development Dissemination of Research Findings Trends and Problems Recommendations Conclusion Chapter 6. Economic Impact of Tourism in China Tourism''s Export Contributions to the Chinese Economy The Economic Contributions of Chinese Domestic Tourism Tourism, Jobs, and GDP Tourism and Chinese Regional Development Tourism and Poverty Alleviation Look to the Future: Challenges and Policy Options Chapter 7. Ecotourism in China''s Nature Reserves Nature Reserves and Ecotourism: Context and Policy Issues The Role of Ecotourism in Reserve Finance The Role of Ecotourism and Local Development Infrastructure and Environmental Management Staffing Issues The Visitor Experience and Interpretation The Example of Jiuzhaigou Biosphere Reserve, Sichuan Province Section III.
Industry and Development Chapter 8. Critical Issues in China''s Hotel Industry China''s Hotel Industry Consolidation and Brand Development Development Strategy by Global Hotel Companies Analysis of Hotel Financial Performance Conclusion Chapter 9. Travel Agencies in China at the Turn of the Millennium Overview of the Development of China''s Travel Agencies China''s Travel Agencies Today Major Problems Faced by China''s Travel Agencies Today Conclusion and Recommendations Chapter 10. China''s Tourist Transportation: Air, Land, and Water Air Transportation International Tourist Land and Water Transportation Domestic Tourist Surface Transportation Transportation Issues in China''s Future Chapter 11. An Assessment of Theme Park Development in China Theme Park Development Elements of Success Reasons for Failure Prospects Facing the Theme Park Industry in the Twenty-First Century Section IV: Tourism Markets Chapter 12. Tourism Marketing in the People''s Republic of China Current Market Situation Tourism Marketing at the National Level Tourism Marketing and Promotion Issues Affecting the Development of China''s Tourist Markets Summary Chapter 13. Short- and Long-Haul International Tourists to China Foreign Visitors in China Growth of Long-Haul Foreign Visitors Characteristics of Long-Haul Visitors Spatial Concentration and Changes Conclusion Chapter 14. Leisure in China Characteristics of Leisure in China Leisure Products in China Conclusion: Toward the Emergence of a Leisure Industry Chapter 15.
Mainland Chinese Outbound Travel to Hong Kong and Its Implications China''s Outbound Travel Destination Hong Kong Mainland Tourists Policy Implications for Hong Kong Conclusion Section V: Conclusion Chapter 16. World Trade and China''s Tourism: Oppore Role of Ecotourism and Local Development Infrastructure and Environmental Management Staffing Issues The Visitor Experience and Interpretation The Example of Jiuzhaigou Biosphere Reserve, Sichuan Province Section III. Industry and Development Chapter 8. Critical Issues in China''s Hotel Industry China''s Hotel Industry Consolidation and Brand Development Development Strategy by Global Hotel Companies Analysis of Hotel Financial Performance Conclusion Chapter 9. Travel Agencies in China at the Turn of the Millennium Overview of the Development of China''s Travel Agencies China''s Travel Agencies Today Major Problems Faced by China''s Travel Agencies Today Conclusion and Recommendations Chapter 10. China''s Tourist Transportation: Air, Land, and Water Air Transportation International Tourist Land and Water Transportation Domestic Tourist Surface Transportation Transportation Issues in China''s Future Chapter 11. An Assessment of Theme Park Development in China Theme Park Development Elements of Success Reasons for Failure Prospects Facing the Theme Park Industry in the Twenty-First Century Section IV: Tourism Markets Chapter 12. Tourism Marketing in the People''s Republic of China Current Market Situation Tourism Marketing at the National Level Tourism Marketing and Promotion Issues Affecting the Development of China''s Tourist Markets Summary Chapter 13.
Short- and Long-Haul International Tourists to China Foreign Visitors in China Growth of Long-Haul Foreign Visitors Characteristics of Long-Haul Visitors Spatial Concentration and Changes Conclusion Chapter 14. Leisure in China Characteristics of Leisure in China Leisure Products in China Conclusion: Toward the Emergence of a Leisure Industry Chapter 15. Mainland Chinese Outbound Travel to Hong Ko.