Competing on the social web isn't enough. You have to STAND OUT! Stand Out Social Marketing explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand! "e;Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies."e; -- Brian Solis, bestselling author of The End of Business as Usual and Engage! "e;A stand-out must-read."e; -- Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media and Likeable Business "e;Take these tips, work to implement these ideas, and look around to learn from who's tried what."e; -- Erik Qualman, bestselling author of Socialnomics and Digital Leader "e;Mike gives you the tools you need to rise above the noise and develop a stand-out social marketing strategy."e; -- Larry Weber, Chairman, W2Group, and bestselling author of Marketing to the Social Web "e;Lewis's unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company."e; -- Jeremiah Owyang, Partner, Altimeter Group "e;You can launch a social marketing strategy, but unfortunately it doesn't come with a handbook--until now. Stand Out Social Marketing is an important read if you re serious about social marketing!"e; -- Taulbee Jackson, CEO, Raidious.