Contents: List of Illustrations Acknowledgments Introduction THE ENTREPRENEURIAL VERNACULAR SUBDIVISION Entrepreneurial Vernacular The Emergence of a Housing Solution in the 1920s The Subdivisions and Their Builders Agency, Form, and Meaning PART I - THREE SUBDIVISIONS AND THEIR BUILDERS Chapter 1: The Ford Homes: The Case of the Borrowed Builders The Ford Homes: Background and Overview The Ford Homes: Design and Construction The Development of Industrialized Building Relations of Production Modeling Efficient Development Chapter 2: Brightmoor: The Case of the Absent Architect Brightmoor: Background and Overview B.E. Taylor and the Development of Brightmoor The Absent Architect Situating Brightmoor Chapter 3: Westwood Highlands: The Rise of the Realtor Westwood Highlands: Background and Overview The Role of Style The Principles of Organization Realtors: The Professional Project Realtors as Community Builders Rationalizing Development PART II - AGENCY, FROM, AND MEANING Chapter 4: The Home-Ownership Network: Constructing Community The Prevalence of the Single-family Detached Suburban House The Home-Ownership Network The Neighborhood Unit Plan Communities on the Ground Chapter 5: Architectural Style: The Charm of Continuity The Ford Homes Brightmoor Westwood Highlands Stylistic Pluralism The Charm of Continuity Conclusion: ARCHITECTURE AS SOCIAL PROCESS Distilling a New Vernacular Entrepreneurial Vernacular and the Landscape Exchange Notes Bibliographical Note Illustration Credits Index.