Established Track Record: Author's previous books The Permaculture Market Garden, The Edible Ecosystem Solution, and The Two-Wheel Tractor have sold over 12,000 copies collectively Unique perspective: Broad definition of tools that covers everything from seed catalogs to ergonomic tool design, to harvesting and marketing tools Differs from the competition: walks the reader through a whole season in the garden and presents the perfect tools for basic gardeners to small-scale farmers and shows how to scale up tools to match production outputs Award-winning farmer and educator: Author is permaculture farmer, designer, and director of Ecosystem Solution Institute and Ecosystem U online training academy Beautifully Illustrated: Two-page spreads for each tool in full color with watercolor illustrations by the author Wide appeal: useful for dedicated home gardeners and small-scale farmers alike. Marketing Plans Galleys available National advertising, print and excerpts: Mother Earth News, Hobby Farm, Growing for Market, Growers & Co, Acres USA Online/social media campaign Facebook Live event and giveaway with author Outreach to market gardeners, homesteaders, tool suppliers, organizations, groups, and websites. Live forum on Permies.com Promotion on New Society Publishers social media platforms Promotion via authors Youtube channel Promotion on podcasts focused on small-scale farming and permaculture Support author during in-person and virtual events/workshops Promotion through the author's website: www.zachloeks.com Primary Audience: Home gardeners, small-scale farmers, market gardeners, edible landscaping practitioners.