Called "a breath of fresh air" from the tried and tired writing texts and one with a dinstictive, engaging voice, "Writing with Your Head and Your Heart" offers beginning writing students highly practical yet deeply philosophical approaches to balancing logic and emotion to create powerful nonfiction. In the process, James J. Lomuscio breaks new ground as his pedagogical approach incorporates the straight talk of a journalist/author with perspective of a professor, all in a clear, easy-to-grasp yet challenging style. From publishing letters to the editor to blogs to writing human interest pieces, and even imaginative exercises, students see the power of words and cause and effect as they tap their inner writer while always considering the audience. The goal is that students never veer from the logos, pathos, and ethos all good writing must have. The information within these pages is something that will stay with students, just as the text seems to be one they will keep and refer back to in years to come.