Excerpt from Improving the Effectiveness, of Long-Range Planning in Smaller Corporations There will, of course, be a number of factors contributing to the success of a small business. The overriding one is likely to be the capability of the chief executive, the entrepreneur, who is responsible for making his firm's success a reality. This is, however, self-evident. We need to be concerned with factors beyond this general level in order to make progress with our analysis; eight that are particularly im portant are growth through successful products and/or services, liquid ity, cost control, organizational development, responsiveness towards the business environment, business redirection opportunities, balancing owner's and corporation's financial planning and the role of outside resource persons. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work.

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