Professor Lu Bo is a pioneering scholar and practitioner in China's data-driven brand management field, holding the title of Certified Industry Professor under the National Applied Talent Development Program and serving as Founder & CEO of Yushu (Dalian) Technology Development Co., Ltd. Her research and industrialization efforts focus on three core areas: big data-powered life-cycle brand governance, marketing automation architectures for B2B long-cycle customer conversion, and lightweight digital transformation toolkits for small and medium-sized enterprises (SMEs). She has built a five-dimensional research paradigm that integrates theory, algorithms, scalable systems, national standards, and industrial deployment, effectively connecting academic rigor with real-world application. As Principal Investigator, she leads one National Key R&D Program project and two ministerial-level projects, authored the monograph *The Future of Brand Marketing: Trends and Predictions for the Next Decade*, and published over ten peer-reviewed articles in journals like *Journal of Management Engineering* and *Information Science*. She also took the lead in drafting the National Standard Proposal for Brand Marketing Informatization Construction, introducing an "industry-characteristic coefficient" to solve the long-standing mismatch between generic tools and vertical-sector needs. Professor Lu has made notable algorithmic innovations, including a cross-cultural brand-asset semantic model and a decision-chain tracking algorithm for multi-stakeholder B2B purchasing. These innovations form the basis of three software suites-BrandMatrix Brand Digitalization Matrix, MarAuto B2B Marketing-Automation Engine, and SMB Brand Lightweight Transformation Toolkit-all certified by the National Copyright Administration.

Deployed across eight vertical industries such as building materials, chemicals, and industrial equipment, these systems have delivered impressive results: a 60% reduction in B2B lead-conversion time and a 52% increase in per-sales-rep revenue (validated in two listed companies), as well as a 70% faster brand-crisis response and inclusion in the MIIT Recommended SME Digitalization Toolkit. As an industry professor, she co-founded joint laboratories with Dalian University and Dongbei University of Finance & Economics, developed over twenty teaching cases and hands-on training systems, and cultivated more than 800 applied digital marketing professionals. Her work has won honors like the "2025 B2B MarTech Benchmark Product" and "National Torch Program Outstanding Project," and is cited by global leading analysts including Gartner and Forrester.