This book is a sequence of images that refers to the richness of visual communication. The partly new designed and revised publication was supplemented by one additional chapter. The book establishes a reference to the past through contemporary works and the most recent technical means, too. The author consciously concentrates on his special subject and interest: straightforward, informative advertising, experimental works that influence our way of thinking, and large artistic works that influence the formation of style.This book refers to the richness of visual communication by establishing a reference to the past through contemporary works and the most recent technical means.