Once the envy of much of the world, America and its businesses are facing a backlash, as other nations and cultures have singled out American businesses, government and lifestyle for harsh scorn, widespread resentment and even violence. Based on a deep understanding of anti-Americanism's roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.Author Dick Martin provides an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. He explains why many of these efforts have failed and reviews the many prescriptions formulated by more than a dozen task forces. Martin's own recommendations are based on the best practices of leading companies and on his 32-year career in public relations and brand management.Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald's, Wal-Mart and FedEx.

It analyzes the groundbreaking work of thought leaders such as pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East; Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks shed new light on the Islamic mind; and Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice.