A breathtaking new collection of translations of poems by Rumi, one of the world's most loved mystical teachers. Beautifully packaged and illustrated with Persian calligraphy, this is an ideal gift for every MBS reader. Jalal-uddin Rumi was born in what is now Afghanistan in 1207. His poetry has inspired generations of spiritual seekers, both from his own Sufi school and well beyond. His poems speak to the seeker and the lover in all of us. In recent years, interest in Rumi has skyrocketed, with perrfomances, CDs by Deepak Chopra, and filmed versions of his life all in the work. In these beautiful, simple new translations - 100 in all - his timeless appeal is obvious. Publication is timed not only because this is an ideal gift, but also to coincide with Rumi's death day (the day he is celebrated) 17 December.

* In mid-Decomber an evening, featuring a reading and concert by the authors, celebrating Rumi will be held at Alternatives (St James', Picadilly) as well as separate readings and concerts throughout December. * The London-based authors will promote the book throughout Sufi organizations. * Endorsments from Coleman Barks and Deepak Chopra on the way. * Generic advertising in Kindred Spirit and other MBS vehicles. Competition: Rumi in a Nutshell--but it has none of the gift appeal.