Mobile Persuasion Design : Changing Behaviour by Combining Persuasion Design with Information Design
Mobile Persuasion Design : Changing Behaviour by Combining Persuasion Design with Information Design
Click to enlarge
Author(s): Marcus, Aaron
ISBN No.: 9781447169871
Pages: xxxiv, 659
Year: 201802
Format: Trade Paper
Price: $ 125.99
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Mobile Persuasion Design presents five conceptual design projects (or 'Machines') for new mobile applications (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behavior. The Green Machine persuades home consumers to save energy. The Health Machine persuades people to change nutrition and exercise habits, so as to avoid obesity/diabetes. The Money Machine persuades baby boomers to improve wealth management and to spend and save appropriately. The Story Machine persuades family members to share more inter-generational stories among families that are geographically distributed and asynchronous, sometimes across multiple countries and cultures. The Innovation Machine persuades entrepreneurs to practice good design-thinking and adopt innovation practices. The Machines have been published worldwide since 2009. In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.



To be able to view the table of contents for this publication then please subscribe by clicking the button below...
To be able to view the full description for this publication then please subscribe by clicking the button below...