Marketing in the Emerging Markets of Islamic Countries
Marketing in the Emerging Markets of Islamic Countries
Click to enlarge
Author(s): Marinov, Marin
ISBN No.: 9781403991737
Pages: xiii, 207
Year: 200611
Format: Trade Cloth (Hard Cover)
Price: $ 75.89
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.


To be able to view the table of contents for this publication then please subscribe by clicking the button below...
To be able to view the full description for this publication then please subscribe by clicking the button below...