A consistent focus on audience and purpose teaches students to apply the principles of technical communication and adapt effectively to every writing situation and genre. Integrated advice and strategies for intercultural communication help writers meet the needs of diverse audiences. Real-world sample documents are drawn from a range of disciplines and topics relevant to technical communication--from healthcare to marketing to engineering--as well as a wide range of print and digital sources. The sample proposal, progress report, and recommendations report work together as a sequence to demonstrate the variety of documents that can be involved in a single large project. The student-friendly design serves as a model of the book's own advice, with helpful checklists, annotated visual examples, easy-to-reference guidelines, and easy-to-follow cross-references in the margins. Ethics Notes in every chapter remind students to consider the ethical implications of various writing situations and choices, always encouraging the highest standards of professionalism. Tech Tips take a rhetorical approach to using technology, explaining why and how to use widely available digital tools for common writing tasks, such as reviewing edits, formatting documents, and creating charts. Opportunities for practice in every chapter include Document Analysis Activities, Exercises, and Cases, which get students working on real-world documents in the context of workplace scenarios.