Bid Like a Boss: Because Second Place Doesn't Pay the Bills 2026 Boss Girl Edition Jennifer Martin You don't need the biggest budget - you need the smartest strategy. In a world where your customers are Googling your services right now, the only question is: are you showing up? Google Ads isn't just for big corporations with massive marketing teams. It is the single most powerful tool a small business owner, realtor, attorney, doctor, or entrepreneur can use to get in front of the right people at exactly the right moment - and this book shows you exactly how to use it. Written by Jennifer Martin - Google Ads instructor, digital marketing strategist, and founder of Digitlitics - this is not a theory book. Jennifer has spent over 20 years running real campaigns for real businesses, from her roots in 18 years of real estate to building a full-service digital marketing consulting firm that has helped clients across legal, healthcare, entertainment, home services, and retail. She has seen what works, what fails, and what quietly drains your budget while you're not looking. Everything in this book comes from the field, not a classroom. Bid Like a Boss covers the complete Google Ads system from the ground up - keyword research, match types, Smart Bidding, landing pages, ad extensions, retargeting, Display advertising, Geofencing, Performance Max, YouTube Ads, Google Business Profile, Local Service Ads, conversion tracking, and the latest 2026 platform updates including AI Max and Enhanced Conversions.
It also includes a curated resources chapter featuring the tools professionals actually use, from call tracking platforms to email marketing systems to CRM and reporting tools - with plain-English explanations of what each one does and how it connects to your Google Ads strategy. This is the guide for the busy boss who wants to know exactly what to do - and then go do it. No fluff. No jargon. No filler. Just the strategies that actually move the needle. Genre: Business & Economics / Marketing / Internet Marketing Also relevant for: Small Business, Entrepreneurship, Digital Advertising, Search Engine Marketing.