Series Foreword Brian D. Behnken Acknowledgments Introduction Lori Latrice Martin Part I: Racism and Sports: Theoretical Perspectives 1. The Black Athlete and the Postracial Myth Lori Latrice Martin 2. Systemic Racism Theory: Critically Examining College Sport Leadership Michael Regan, Akilah R. Carter-Francique, and Joe R. Feagin 3. Using Marketing Theory to Increase African-American Participation with Major League Baseball John A. Fortunato and Jerome D.

Williams 4. Race, In-Group Bias, and Their Influence on Perceptions of Controversial Same-Race and Different-Race Athletes Joshua B. Dickhaus and Lance Kinney 5. Racism Front and Center: Introducing the Critical Demography of Athletic Destinations Lori Latrice Martin and Hayward Derrick Horton Part II: Evidence of Racism in College and Professional Sports 6. "Jackie Robinson Day": The Contemporary Legacy David Naze 7. Intentional Foul?: Sports Card Values and the (De)valuation of Black Athletes in the NBA, 1989-2009 Wade P. Smith, Eric Primm, and Valerie R. Stackman 8.

Black Issues in Higher Education's Arthur Ashe Awards, 1995-2000: Invisible Men and Women (Scholars and Ballers) C. Keith Harrison Part III: Race, Gender, and Media Representations 9. Dilemmas and Contradictions: Black Female Athletes David J. Leonard 10. William Pope.L's Budapest Crawl and Black Male Sports Bodies in Advertising in the 1990s Tiffany E. Barber 11. Armstrong, Bonds, and PEDs: Racial Framing in U.

S. Newspapers, 1999-2006 Jennifer Greer and Christopher Murray 12. Racial Knowledge about Sport: A Mixed-Method Approach for Investigating Cultural Myths and Stereotypes about African-American Male Athleticism C. Keith Harrison, Suzanne Malia Kirkland, Louis Harrison, Larry Proctor, and Quentin G. Love About the Editor and Contributors Index.