Whether you are about to appear on Question Time, BBC Radio or talk to your local newspaper, you need to know how to handle it. You need to appear cool, confident and in control of yourself. You need to put your message across succinctly. DIANA MATHER is a media expert and partner in Public Image, a company that trains people, politicians and newscasters to appear in the media. There is now a bewildering variety of media, and each producer, each features editor, will be looking for new material. Which is where you come in. But what should you expect? And how can you increase your chances of performing well under pressure? This book has the answers to these questions, and more. Find out: * what questions you might be asked * how to tailor your message to the audience * what to wear * which programmes are best for you * problems and pitfalls and much, much more Whatever your cause, whatever your product or service, this is the essential guide to getting the best out of the media.

'You will not go far wrong if you follow her advice.' SIR BERNARD INGHAM 'Full of extremely useful information.' CARY L. COOPER, Manchester School of Management.