"In The Franchise: Toronto Blue Jays, take a more profound and unique journey into the history of Canadas team. This thoughtful and engaging collection of essays captures the astute fans history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the Blue Jays distinctive identity. Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it came to prominence in the modern major league landscape, and how it will continue to evolve and stay in contention for generations to come. Jays fans in the know will enjoy this personal, local, in-depth look at baseball history"-- Provided by publisher.