Understand the Blockchain Opportunity: No Technical Background Required Imagine it's 1994 and the dawn of the internet. In many ways , it is. Entrepreneurs are once again laying the rails for a new digital world. And, just like the first digital revolution, this one will again transform the way we live, work and play. The technology known as blockchain is poised to disrupt entrenched industries and shatter today's business models. With so much at stake, how do you prepare? Unblocked takes you past the hype and insider technobabble to show you what blockchains are, why they matter (even if you think they don't), and how they're going to change your business and your customer. Unblocked explains: Why ignoring this technology now exposes you to competitive disruption What innovation is coming in this next era--no technical background required Why blockchains could be a new growth strategy for business How to guide your business to respond to this innovative new technology.