In an age where faith feels like a marketplace For generations, church wasn't a choice - it was a given. A single spire on Main Street anchored entire communities, offering certainty, belonging, and identity. But today, faith lives inside a marketplace. We research churches like products, test-drive worship services, compare ministries as if they were features, and return entire congregations when they no longer "fit." God vs. The Consumer is a poignant exploration of what happens when sincere faith collides with modern consumer culture. Through personal experience, historical reflection, and quiet honesty, Kyle Smith McGowan traces the journey from committed worship leader to reluctant church shopper - and eventually, to someone discovering that faith can survive outside the aisles. This is a book for anyone who has loved the church, been hurt by the church, left the church, or wondered where God stands when the institution feels more like a brand than a sanctuary.

In the end, the church is a place you visit; faith is what you take with you.