A timely update. Published in 2009, Scott McKain's Collapse of Distinction landed on several "top ten business books" of the year lists, including the Miami Herald's. Written in the aftermath of the 2008 financial meltdown, its forceful case for a company or an individual being set apart from the crowd resonated with thousands of readers. Now, as the economy slowly recovers from the bust, corporations as well as professionals face a slightly different challenge: when "great" is no longer good enough, how do people grow their businesses and careers? To reflect this change and to showcase new research and up-to-date examples, McKain has revised the earlier book and given it the new title Create Distinction. An enhanced guide to creating distinction both in a business and in a career. Within the pages of Create Distinction (which includes one entirely new chapter), readers will find a cure for homogeneity--the primary killer of businesses and careers. Whether executives are in the "C-suite" of a multinational company or just vying for a promotion, if they or their company is perceived as a carbon copy of the competition, how can they expect to attract attention? In engaging, story-filled prose, McKain explains the four cornerstones of distinction, ending each chapter with a helpful executive summary. An internationally recognized expert and speaker.

Scott McKain, a presenter with Hall of Fame credentials, is the premier expert on business distinction. He has appeared on national television, including the Fox News Network and NBC's Today, and has made presentations in all fifty states and beyond--everywhere from the White House lawn to the Amazon jungle. He has also been named by GenJuice as one of the "Top 25 Tweeple Young Influencers Should Follow," and he is recognized by Social Media Marketing magazine as one of the fifty most influential marketing authors on Twitter.