"Are you an author? Is your book about to be published? Are you wondering how to promote your book? Over the years, Claire McKinney has found that the lack of information on how book promotion works has left most authors in the dark, without a clear idea of how they can contribute to their own campaign. In her book, she opens a window into the world of media relations and publicity so that authors will learn: How to promote your book to the media -- How to create our own media contact list -- How to write press materials and how to use them -- How to create a timeline and plan a campaign on your own -- How to pitch, who to pitch, and when -- How to talk to your publisher about publicity."--back cover.