Never one for trendy management theories, Mark H. McCormack shares his time-honored methods for getting ahead in business - the same methods that have helped him become the success he is today. In On Communicating, Mark McCormack turns his focus on the art of verbal communication. Whether it takes the form of a speech, a roundtable discussion, a phone call, or an intimate one-on-one conversation, the spoken word - & in some cases the written as well - will be your most important tool to effectively report, persuade, establish rapport, sell, win, criticize, correct, instruct, elevate yourself, record history, set a deal down in writing, & get respect as well as attention.