This new book in the respected Clark's family of radiography resources provides guidance in achieving holistic care within medical imaging and therapy, outlining the understanding required to enable best practice in service delivery. Reflecting the multi-disciplinary nature of the subject, it is built on an understanding that the experience of every patient is unique and will be influenced both by the clinical support and delivery that they receive directly from the imaging team as well as their wider journey through the care pathway. Grounded in the principles of narrative medicine, which cultivates attention, empathy and reflective judgement, the content is developed through a series of fictional stories describing engagements with patients that draw on real-life experiences across a range of modalities. These stories have been carefully selected to include positive encounters and examples of what can go wrong, and what can be learned in both cases. By explaining the fundamental concepts that drive thinking and interactions with patients set against a background of how the practitioner's demeanour and mood changes with time and is communicated with the patient, the book guides readers to consider personal actions and adopt a holistic approach to patient care which is a win-win for everyone.