A Fish in Your Ear: The New Discipline of Project Portfolio Management presents a uniquely effective and proven way to clarify and select portfolios of projects that lead to capital-efficient profitable growth. In clear, engaging, and sometimes witty language this book shows decision-making teams how to maximize project choice, design, and integration. This book makes the compelling case that project selection is more critical to business success than strategic planning. Project selection is a process central to the viability for all organizations, yet it is the least understood and most often mismanaged aspect of business today. Surprisingly, it's something executives don't do well, for a number of reasons the book explains.