Your gym is good, your coaching is solid¿so why aren't you growing? Most boutique gym owners don't have a marketing problem or a sales problem. They have an alignment problem, and it's quietly capping their growth no matter how hard they work. The Full Gym gives you the complete system to fix it. Written by two gym owners who have consulted hundreds of fitness businesses and managed over $2 million in paid ad spend, this book covers everything from building a paid marketing engine that attracts the right people to creating a sales process your entire team can execute consistently. No gimmicks. No six-week challenges. No tactics that cheapen your brand. Just a clear, proven framework for turning a good gym into a growing one, and the tools to make that growth predictable, measurable, and sustainable.

If you're ready for your gym to stop replacing the members you're losing and start building something that grows with intention, this is the book. Includes access to the LASSO Gym Growth Diagnostic, a full resources hub, swipe files, templates, and done-for-you follow-up sequences at lassoframework.com/full-gym.