After graduating from Baruch College in 1972, author Tom Meyer began a 35 year career in advertising and public relations. Employed by Ted Bates Advertising, Avon Products, Thomson/Reuters and Reader's Digest, he became Creative Director for Polk Direct, then the world's largest direct-mail-only advertising agency. Clients were Harlequin Books, American Heritage Magazine, Louis Lamour Book Club, Websters Unified plus several financial and fundraising clients. Meyer was also editor of the Pitney Bowles Small Business Report and a contributor to Selling to Seniors Magazine and Fundraising Success Newsletter. Meyer's legendary "Guess the Winner" series in Target Marketing Magazine established him as the leading authority on direct mail creative testing. After winning two coveted Axel Awards (the ONLY advertising award based on actual sales), the Direct Marketing Association appointed him Judge for its Echo Awards for direct mail creativity. Meyer's mastery at writing profitable multi-page sales letters led to his founding of The Creative Directors Group. Proven, page-turning techniques include headlines .

mid-sentence/mid paragraph page breaks . sub heads . Johnson Boxes . inset copy . 'handwritten" notations, . short words, and a punchy style verified by direct mail testing on a 95% confidence level. These reader-friendly techniques make Cringe an easy, breezy read. Cringe is Volume 2 of Meyer's Wit, Wisdom & Warts memoir, following his Baby Boomer Boyhood book on early childhood.

Other books in this series: "Fast Finish" on high school "Did Free Education Survive?" on college life in the turbulent 1960s Coming of Age comeBACK about how the author survived the 1990s recession.