Market: from hikers and nature enthusiasts to families and tourists Popular, proven, best-selling format: The Adventure Quick Guides series has sold more than 70,000 copies Not intimidating--easy-to-use information geared toward casual observers Hundreds of full-color photographs that feature key markings Organized by color range, then by size, and divided into tabs: when you see a purple flower, open the purple tab and view just a few species at a time to make a positive ID Introduces the basics of plant anatomy and California's many ecosystems Covers 165 species in the southern portion of California, including San Diego, Los Angeles, and Santa Barbara Customers want these attractive Quick Guides--they're pocket-sized, portable, and durable with an appealing layout Written by noted botanist and travel writer George Oxford Miller.