This radical and experimental book advances a new approach to understanding spectacle, one that helps us better understand how consumer culture paved the way for the post-truth politics of Donald Trump. This book examines an element of Trumpism that has received little attention: the role of consumer culture. By drawing on theories of consumerist "spectacle", this book illuminates how Trump embodies the frightening potential of capitalist consumerism to intersect with and enable fascistic forms of power and influence. It re-affirms the importance of 'spectacle' as a key concept for geographic thought, whilst advancing new perspectives on what spectacle is and how it works.