The truth isit doesnt matter how smart or how slick a presentation is. If it isnt in sync with the decision makers mindset, then its bound to fail. Thats the conclusion drawn by co-authors Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decison makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset. In THE 5 PATHS TO PERSUASION, readers will receive a complete analysis on how to pinpoint each category, and then be shown how to develop ones presentation perfectly. For anyone who has to get people to say yes in business, this seminal book is absolutely essential reading.